What is Nextdoor?

Nextdoor is a social networking service for neighborhoods. It allows its users to connect with people who live in and nearby their neighborhoods. Nextdoor has grown into one of the largest social networks in the US, with over ten million registered users spread across more than 100,000 neighborhoods.

Who is on Nextdoor?

There is a lot of diversity, at least age-wise, on the platform. It includes users that are within your local neighborhood boundaries. It restricts communication to only those people who live close to one another and users are required to verify their identity and address upon signing up.

Why Business Should Consider Nextdoor

Nextdoor is great for local recommendations. Not only that; you can reach more people on Nextdoor in a local context than you could reach people using Facebook or Twitter. This is because it allows you to target people in your specific neighborhood. This is something that you can’t do with other bigger social media platforms.

Users already have trust in their neighbors and quickly turn to Nextdoor when looking for local contractors, restaurants, or other recommendations. This trust can turn into a strong referral for you.

How to use Nextdoor

Nextdoor requires users to register with proof of both their identity and address. Once accepted, you belong to a neighborhood and can see and speak directly with any nearby users who have signed up. You have the option to sign up through their website, or download the app on your smartphone.

Here are the basics on getting started:

  1. Download the app on your smartphone or Sign up through Nextdoor’s website
  2. Enter your Street Address and Email Address
  3. Enter your Full Name and Create a New Password
  4. If you have been invited, enter your invitation code
  5. Click ‘Sign Up’
  6. Verify your address through 3 different options
    – By Phone
    – By Credit or Debit Card
    – By Postcard
  7. Once you have verified your address, you can invite neighbors and introduce yourself

Join the conversation, offer advice where you can, and get involved with the community. This will help build up your presence within the neighborhood. Remember not to be pitching your product or services all the time or they’ll boot you off. Announcing an upcoming event at your office or that you’ve just opened a location in that neighborhood are welcomed posts.

The biggest drawback of Nextdoor from a business’ perspective is that you can’t belong to more than one neighborhood, so you really need to rely on your clients recommending your products and/or services within their neighborhood.

If you have any questions or need help launching your business on Nextdoor, contact Tree Ring Digital today!