Pinterest is an online social network that allows its users to visually share and discover new interests by posting images to their own personal board or browsing other user’s boards. Through visual representation, Pinterest is focused on the concept of a person’s likes, tastes, and lifestyle. The social network allows you to share and discover like-minded users through a collection of “pins” usually with a common theme, and letting you browse what other users have “pinned”.
An easy place to start when using Pinterest is to create a board, or a number of boards, each board represents a niche or theme. For example, if you’re a Salon owner, some good boards might include “Short Hairstyles”, “Wedding Hairstyles”, or “Styles for Curly Hair”. You then have the option to pin images that fall under the corresponding boards you have created.
You can also upload your own images to each board to market your business and services or goods you provide. Users have the option to follow different boards that they like or that provide them value. This is getting your business name out in front of an online audience, from all over the world, not just locally. It also makes it easy to access your website through your pins and boards.
With Pinterest, you have the option to send a board to a client. This is a great option whether your aiming for a more visual portfolio, or wanting to share a compilation of ideas and inspiration. This provides your clients with add-value that isn’t difficult to do on your end.
If you are considering starting a Pinterest Account for your business and would like to learn more about the benefits of using Pinterest for your business, contact Tree Ring Digital today! We are happy to answer your Pinterest questions, help set up your business account, and discuss marketing strategies.