Servers. Hosting. Maintenance. They’re words that have specific meanings in terms of technology and the internet, but the truth is that while a lot of us vaguely grok the concepts, we don’t really understand what they mean. Some of us, including Tree Ring Digital’s writer (full disclosure: that’s me) are more than a little embarrassed that we don’t get it, so we’ve been guilty of completely avoiding the issue from time to time. 

Keeping that in mind, stay with me when I say that Tree Ring Digital is switching servers and we’re pretty excited about it! So, what does that mean for our clients? First things first: we’re switching to AWS. 

What the Heck is AWS?

“Well, the first thing you should know,” Tree Ring’s Nick Long explained to me, “is that AWS stands for Amazon Web Services.” 

Yes, that Amazon. They know a few things about running an internet business. 

“Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 175 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.” – What is AWS? – Amazon Web Services

AWS offers unparalleled benefits for Tree Ring Digital’s clients. 

The Benefits of AWS


  • Most Secure


“AWS is architected to be the most flexible and secure cloud computing environment available today. Our core infrastructure is built to satisfy the security requirements for the military, global banks, and other high-sensitivity organizations.” read more…


  • Fastest Pace of Innovation


“With AWS, you can leverage the latest technologies to experiment and innovate more quickly. We are continually accelerating our pace of innovation to invent entirely new technologies you can use to transform your business.” read more… 


  • Most Proven Operational Expertise


“AWS has unmatched experience, maturity, reliability, security, and performance that you can depend upon for your most important applications. For over 14 years, AWS has been delivering cloud services to millions of customers around the world running a wide variety of use cases.” read more… 

So those are just some of the great things about having your site on the AWS server. 

Where does Tree Ring Digital come in? 

How Tree Ring Matters

Tree Ring Digital is your partner in the game. We’re the ones who will know who you are and know your site and your business, and the ones who will deal with AWS if that need should ever arise. 

In short, we’re  just using AWS as infrastructure. Our clients still get a cPanel, and they’ll still have full control over their site. Using AWS is a great business decision and solution for us, and it’s another benefit that our clients get for working with us.  AWS may cost a little more, and there may be momentary hiccups in service while we get all of our sites migrated, but this is the beginning of great things. 

Are you ready? If you’re not already a Tree Ring Digital client, isn’t it time that you call us?