Good Domain Name Selection Checklist

Many clients aren’t sure where to start when it comes to selecting a good domain name. If you really want a domain to contribute to the success off your business, there are some important points to consider. Listen to this brief, informative message from Paige or read the summary below to learn more.

Get a .com

A .com is preferred to another top-level-domain (TLD) like .info, .net, .biz or .co. While there is no SEO benefit to a .com, it is simply the most commonly used TLD and what users are most likely to type in when recalling your domain name from memory.

Use Your Business Name

If it’s available, use your business name as your domain name. This is the easiest way for users to find your site.

Use Keywords

If your business name is already taken, try to use strong keywords – words that users are likely to type in when searching for your business, products or services.

Avoid Hyphens

We have become accustom to running phrases together in domain names, so if your domain name includes a phrase or multiple words, users are not likely to stick hyphens in there when recalling your domain from memory.

Spell out Numbers

Most users will not type numerical digits into a domain when recalling it from memory; they are prone to spell them out. If numbers are a part of your business name, we recommend spelling them out, not only in your domain name, but across all platforms. Consistency is important to search engines and will affect your ranking.

Purchase Similar Domains

We recommend buying a few variations of your domain, so that a user will still land on your page whether they type your domain in as singular or plural, with or without “the,” etc. If you leave similar domains out there, someone else can purchase them and lead your clients to content that, although you have no control over, could reflect poorly on your business.

If you have questions or would like help selecting a good domain for your business, Tree Ring Digital is here to help. Contact us any time!