Are you struggling to grab the attention of more readers for your blog? With a smaller, niche company there is more competition between you and other blogs for attention. In order to stand out from the crowd, we’ve compiled 5 ways to can gain more exposure for your blog that can have a significant effect on your traffic.

1. Invite Guest Bloggers to Contribute to Your Blog

Identify other bloggers in your topic area and consider reaching out to them to write a guest post for your blog. This is a great way to grow your readership off of a more established writer with a larger audience. When they contribute to their blog, they will more likely share the post with their own followers therefore increasing your traffic.

2. Publish Lots of Good Content

Content is very important when establishing more exposure. You will want to figure out how your blog can become a good resource for your audience. Informative, entertaining content will make your readers want to share your post and in turn, increase content engagement. If your content isn’t well-written and interesting, you’ll never generate a larger following.

3. Host Giveaways on Your Blog

Hosting giveaways or contests on your blog is an excellent way to get your existing and new readers excited. Upon entering, you could ask your readers to share your blogpost with their network for a chance to win a prize. Engaging campaigns like this can help elicit the help of your existing network to bring in new readers for you.

4. Cross-Promote and Share Frequently with Other Marketing Efforts

Try including a link to your blog in all of your marketing materials such as social media, printed marketing materials, email campaigns and more! This will help you utilize the various forms of communication you have with your entire audience. In addition, share a link to your blog frequently to catch people during different times of the day. Consider scheduling posts ahead of time using social media management services such as HootSuite or Tweetdeck. Facebook has the option to schedule out posts as well which can then post to other social media platforms such as Twitter.

5. Think and Write like a Search Engine

Make sure Google, Yahoo, Bing and others can actually find your content. Think about the question: “If I were researching this post’s subject matter, what would I type into Google?” Include the terms you come up with in headlines and subheaders. These keywords should be specific as well as interesting.

When it comes to building a larger audience for your blog, you can not make it successful without using the right strategies and being consistent. These 5 tips will help you build lots of exposure and traffic for your blog. If you have any questions or need help launching your blog, contact Tree Ring Digital today!