Client: Linked Benefits
Category: Employee Benefits
PowerPoint Pitch Deck
To create Linked Benefits’ logo, we played on the imagery suggested by “linked” and the company’s mission of helping employees navigate the complicated world of employer-funded benefits. The final product was a simple but instantly recognizable logo of two chain links joined to form a heart.
The fresh palette of citrus lime and deep blue underscore the friendly, professional message the company wanted to convey.