Google Adwords – Ad Types Explained
In today’s digitally-charged world, advertising online is a must. Businesses are able to compete on large platforms that extend far beyond the reaches of “word of mouth.” The types of ads available are numerous and cater to a variety of industries. This ensures that there is virtually something for everyone.
Types of Ads
Here are five different types of ads that may be the missing piece to your marketing puzzle. Keep in mind that advertisements are not one-size-fits-all. But undoubtedly, there is something to fit you and your customer base.
Display ads are visual advertisements that appear on third-party websites. These are usually, but not always, related to the type of content on the website. For example; if you are on a fitness oriented website looking up information on how to get great biceps, you may see an advertisement for a healthy meal service. The connection is the probability that someone who works out wants to eat healthy. Display ads can be presented in the form of static images, text, floating banners, wallpaper, pop up ads, flash and videos. These types of ads are great to gain exposure for your business when people aren’t specifically looking for you but are interested in similar topics related to your business.
When someone has already shown interest in your product or service by visiting your website, one of the most popular methods of closing the deal is through retargeting. Ads that are directly related to the product or service the potential customer was interested in will appear to them as they continue browsing the Internet. This constant reminder can serve several purposes:
Some statistics have shown a 50 to 60 percent higher conversion rate for those who have been retargeted.
Keyword based ads are found by those specifically looking for something in your industry and have performed a search in a search engine. These can be fairly direct and specific. If someone is looking for men’s shoes and you happen to be a men’s shoe store, it is likely that those keywords will line up with your ads. Search ads prevent you from wasting time on consumers that have no interest in what you are selling. These are pay per click (PPC) ads that put your business at the top of the search engine results. This can be a beneficial advertising if your business isn’t currently showing up on the first page of the search results and you’d like your site to be at the top.
For retail oriented businesses, shopping ads are another way to get your product in front of consumers. The shopping button is right below the Google search bar. This is great if a consumer is in the market for purple socks, and you just happen to be selling them. One thing to be conscious of with shopping ads is that many consumers will use the tool to price shop. If you are showing up significantly higher on cost than other businesses with similar items, it will be harder to get conversions from shopping ads.
Using map ads works best for brick and mortar business that have a specific locations for consumers to go. Restaurants, retail stores, and veterinarians are examples of businesses that would benefit from having their location at the top of the map search results. If you are a consumer craving coffee on your drive to work, what do you do? Most likely, you will pull out your phone and use Google maps to find the coffee shop nearest you. If you are a coffee shop owner, you want your business at the top of that list. Map ads can put you there.
Determining the Types of Ads that Work for You
The types of ads that will benefit your business depend heavily on the structure of you company and your marketing objectives. At Tree Ring Digital, we are confident that we can help you find the best way for you to market and receive the highest amount of conversions for your efforts. Contact us today.
- On January 25, 2018