Domain Authority is a score developed by Moz that predicts how well your website ranks on search engines. It is scored based on a 100-point scale that helps you to calculate based on three factors: Age, Popularity and Size. Domain Authority is one of the single most important metrics you need to understand the health of your website. The higher the number, the more authoritative your website is considered to be.
How to Improve your Website’s Domain Authority
There are several ways to improve your website’s Domain Authority score. As a foundation, you will want to make sure that you improve your overall Search Engine Optimization. This includes site structure, navigability, URL structure, meta and header tags, breadcrumbs, word count, keywords, alt tags, etc.
Once you have your SEO up to par, you will want to remove any bad links on your website and gain good links. Through content marketing, you can create a website with high value information that will lead to more traffic. Create lots of linkable content, and develop strong internal linking within your website. Content is a large factor when improving your Domain Authority score, so make this a point of focus.
Another way you can affect your domain ranking is by setting your domain expiration further out. Domain Authority takes the date of expiry into consideration, meaning they trust websites that have been long established. If your domain is set to expire in the next year, it might help improve your score by extending it to the next 3-4 years.
Your website’s Domain Authority can give you good insight on how you’re performing on search engines and let you know if there is room for improvement. Domain Authority is the most trusted way to measure the rank and authority of a webpage and now is the best time to focus on your website’s score and implement ways to get a higher Domain Authority score.