More people are turning to reviews when trying to make a decision than ever before. How does your business rate?
Studies show that people buy from those they know, like, and trust. If they don’t know where to go for a product or service, than they’re going to trust the reviews of others.
Lets say you’re looking for a restaurant to try. There are hundreds of options in town so we start to narrow it in to a specific location, maybe even cuisine. At this point, one is either going to go with a restaurant they’ve heard a friend or family member mention before OR look at the reviews and make a decision.
If your business doesn’t have any reviews, potential customers are going to look right past you. They need to know that others had a good experience and enjoyed the food before possibly ruining their night.