Making your business presence known on social media and online is a vital part of attracting new customers, and can positively or negatively affect your business. No matter what industry your business operates in, maintaining your social media accounts and claiming your business information is the best way to engage customers and get them excited about your company right off the bat.
Claiming Your Google Business Address
There is nothing more frustrating than driving around in circles trying to locate a business. If you haven’t claimed your address with Google My Business (Google Maps), most likely your customers are doing just that. It can lose you potential customers and leave a bad impression on new customer. You will want to make sure your address is tied to your business and correct online. This will successfully smooth out the process for anyone using Google Maps to find your business.
Instagram Profile and Location
Your business might get a lot of customers who want to take pictures of the food, the ambience, your store, or other attributes. If they post the images to Instagram, there will be the option to Geotag the location and tag the business. Whichever option they choose, you will want to make sure you have both covered. This makes it easy for customers to promote your business for free! You will want to make sure you claim the location, as well as have your Instagram Business page up and running with the corresponding address.
8 Simple Steps to Instagram Success
Facebook Business Page
Similar to Instagram, users can tag your business when recommending you to a friend or sharing a picture. They can only do this though if you have a business page, otherwise their friends won’t know how to learn more about your business and connect with you. Rarely will they type in your business name…let’s face it, that’s more effort than the simple click they’re looking for.
It is easy to get caught up in day-to-day operations while neglecting your business’ online presence. You should be carving out some time each month to staying on top of social media as the benefits can be both short term and long term. For further questions on how to set up your business online, contact Tree Ring Digital today!