When it comes to online retailers, Amazon has arisen as the king of kings. Since its inception as an online bookstore, Amazon has continued a trend of rapid growth and is now the number one online retailer. Recent statistics tout approximately 310 million customers with 90 million U.S. based Amazon Prime members. If you have…
Ecommerce marketers all too often underrate the importance of product descriptions. Words speak volumes, especially when the potential customer cannot actually touch, hold, or try on the product being sold. A well written product description uses unique and impactful language that is easy to read and visually appealing. Entice and Convince The art of enticing…
The wonderful world of ecommerce has made buying and selling an enjoyable and convenient experience for decades now. As history has proved, virtually no great market (exceptions for resale, raw materials, and non-profits) goes untaxed. The vast majority of the time, that is also true when it comes to sales tax for online sales. When…
Location-based advertising is taking the digital marketing world by storm. The benefits of geofencing have the potential to increase sales revenue and brand awareness for virtually any brick and mortar business. When assessing your marketing options, here are five ways geofencing could drive more traffic to your business. 1. Precision Audience Targeting Geofencing allows you…
The key to success for any brick and mortar business is bring customers through the door. Getting them through the door takes great products or services, creativity and a solid marketing strategy. Geofencing is a method of delivering hyperlocal ads that are delivered in a timely manner to customers who have reason to find those…
By 2019 it is estimated that mobile devices will account for 79 percent of all web traffic. If your website is not mobile-friendly there will be consequences. Mobile devices are designed for convenience. Users should be able to connect with others, research information and find what they need while on the go. Someone who is…
Geofencing is a location based service that uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programed action. In the case of marketing, this action is often the delivery of an advertisement specific to your establishment. Geofencing apps and software spark these interactions based on the user (potential customer’s) location. This marketing strategy is…
In today’s digitally-charged world, advertising online is a must. Businesses are able to compete on large platforms that extend far beyond the reaches of “word of mouth.” The types of ads available are numerous and cater to a variety of industries. This ensures that there is virtually something for everyone. Types of Ads Here are…
When searching for something on the internet, do you look at the results on the top of the first page or do you take the time to scroll to the bottom of the third or fourth page? Visibility of a website is crucial. Adwords and SEO are the main components of Search Engine Marketing (SEM)…
The goal of any marketing strategy is to match products and services to consumers who need and/or want them. Pay-Per-Click (PPC) advertising is an effective and efficient way to strategically make your business visible to relevant audiences. There are a number of measurable benefits of PPC advertising. The Basics of PPC Marketing PPC advertising is…
27 Need-to-Know PPC Keywords: How to Better Understand Google AdWords & Navigate Through Your Paid Search Campaigns Setting up your paid search campaigns for the first time can seem like a daunting task; but understanding these 27 keywords can make the difference in how you interact with and manage your Google Adwords’ campaigns: Ad Extensions…
