If there’s an ethical way to do something, that means there are unethical ways lurking around out there, too. White-Hat Basically, “white-hat” tactics are genuine efforts to improve user experience. Google’s goal is to provide the best user experience possible, so they reward white-hat strategies by bumping your website up in search results. This takes…
We touch paper products every single day. Without realizing it, we all come to expect certain products to have a specific feel in our hands. Consider the thickness of an invitation or greeting card compared to the pages of a phone book. Although we know on some level what we want a paper product to…
A domain name? A hosting account? What are these and why do I need them to have a website? We hear these questions often from clients who are confused about the cost of purchasing a domain name, setting up a hosting account and the necessity of paying to have them each renewed yearly. So, we…
