Google Ads Grant

Google Ad Grants: What’s in It for Me and My Nonprofit?

For nonprofit organizations, staffing and budget constraints make it paramount that you get the most out of every resource. One potentially huge return on investment for your nonprofit may be Google Ad Grants. It’s free to qualifying organizations and donates thousands of dollars of advertising to individual nonprofits every month. Here’s what you need to…

Details
A person in a wheelchair is at the base of a staircase, looking up..

Let’s Get Accessible

As times change, business owners must constantly adapt their understanding of “accessibility.” While most people realize that having a business located at the top of a staircase with no wheelchair access is a huge legal liability, many aren’t aware of the necessity of ensuring that their business websites are universally accessible, as well. Is your…

Details

Multi-Factor Authentication: A Necessary Evil

With all the recent international hacking incidents, we thought it’d be a good idea to focus this edition of the Tree Ring Digital blog on the idea of “cyber hygiene,” particularly the use of “multi-factor” or “two-factor” authentication (sometimes called 2FA) mechanisms.  What is Multi-Factor Authentication?  From Wikipedia:  “Multi-factor authentication (MFA; encompassing two-factor authentication, or…

Details

WordPress For the Win

It’s such a cliché, but it really is true: technology moves and changes incredibly quickly. For an agency like Tree Ring Digital that offers website design as well as digital marketing, there’s a lot to keep up with. And we love posting and writing about marketing trends because it’s fascinating to us, but sometimes we…

Details

The Next Normal: Post-Pandemic Marketing

So the pandemic is…over? we guess?  Of the many lessons we’ve learned over the last year, “expect the unexpected” is primary, so we’re bracing for a horror movie-style comeback. But one thing’s for certain: public spaces are opening and things are going back to some semblance of normal. Let’s call it the next normal.  What…

Details

How to Increase Revenue Through Affiliate Marketing

Last month, we introduced the topic of affiliate marketing and explained what it is, the potential benefits and pitfalls, and some statistics and predictions about the future of the marketing technique (spoiler alert: it’s bright).  Hosting Tribunal says that the affiliate marketing sector is currently worth $12 billion, and growing rapidly, and that “well-crafted affiliate…

Details

Affiliate Marketing 101

Affiliate marketing. It’s a subject that we get asked about a lot at Tree Ring Digital, so we’re embarking on a short series of blogs to cover the ins and outs – what is it? Is it a good way to make money? Should your business start an affiliate marketing program? There’s a lot to…

Details

Of Clouds and Amazons

Servers. Hosting. Maintenance. They’re words that have specific meanings in terms of technology and the internet, but the truth is that while a lot of us vaguely grok the concepts, we don’t really understand what they mean. Some of us, including Tree Ring Digital’s writer (full disclosure: that’s me) are more than a little embarrassed…

Details